making your brand work.

The brand is more than just a logo, a corporate identity or an advertisement. It is the whole experience that we have as a customer or client when dealing with an organisation. Without consciously doing it, we actually build a relationship with that brand because we come to trust it, it is reliable and accessible along with other relevant attributes.

The people in a business are also a very important part of the brand as they help to create the brand personality and form the impression of the brand from the way the whole company behaves.

A strong brand can add value to the business and provides the glue that holds companies together, bridging the gap between divisions and departments.
 At Triad, we are finding that more and more companies are reviewing their brand and how they can use it to create a house style and brand proposition that enables them to promote their product and services with their own unique identity.

At first that can sound like a costly exercise but it doesn’t have to be. We are able to tailor brand development programmes to suit the client’s business requirements and budgets. Our approach is to understand the client by getting under “the skin” of their business, to find what makes them tick and how they can be different.

This involves practical consultancy work such as “One to One” research and brand audits. The brand audit helps to understand how and where the brand is used and has the greatest impact. It can also identify where cost savings can be made on the use of marketing material.