developing the Rolton Group brand.
Triad was initially called in to carry out a review of the Rolton Fire division brand and consider how we could develop a new marketing campaign for their services. This resulted in us working with Rolton on the development of the Rolton Group brand.
Following several briefing meetings we carried out “One to One” research with both their employees and customers. From this work we were able to develop brand values that reflected the ethos and personality of the company. The outcome was a corporate brand and house style with a creative theme using a sporting analogy that reflected the brand values and ethos of Rolton. From this we were able to develop corporate identity guidelines and then design and produce brochures and websites for both the Rolton Group and Rolton Fire.
