creating an Impact.
Triad also carried out a similar brand development project for Impact Recruitment in Northampton.
Although Impact had a very strong logo they had not developed a brand identity and personality which made them different to their competitors. From our briefing meetings with them we were able to understand and identify what they wanted to be and what they were trying to achieve.
We then carried out a “One to One” research programme. The result was a house style and campaign theme with a strap line that supported their existing strong logo. With this we were able to create marketing material with a consistent style and messages across all the elements. These included a mailing campaign, website and a sales presentation.
