Triad names Joe Birkedale as Marketing Director

by Heather Ashwood

Triad has announced the appointment of Joe Birkedale, formerly of Karbon Creative, to head up the strategic marketing direction of Triad and that of our client partners. His appointment adds weight to the already strong account management team. He started the role earlier this month and will be based in Northampton.

Joe joins Triad with over 10 years of brand, design and marketing experience. The last 7 achieved as founder and Managing Director to strategic marketing agency Karbon Creative. Joe has held previous positions with marketing and product management roles in distribution, retail and direct sales.

"Joe brings strong commercial acumen and experience to Triad at an exciting time in our growth," said Steve Andrews, founder and joint MD of Triad. "He is a great innovator and collaborator and a master of process. Joe champions our customers projects. He brings a new level of enthusiasm to the team and continually strives for improvement, from himself and the wider teams. His appointment is an excellent fit with our client partners and he totally buys into the Triad obsession with relationships and our value added proposition.

Joe's immediate roles have been to organise and clarify Triads service offerings and structure both the creative and supplementary information used in submitting response to tenders. Ongoing requirements will be to boost the awareness, recognition and reach of Triad as Northamptonshires premier marketing agency.