Triad.

001 //

Redefining AP Racing

by Joe Birkedale

AP Racing, like many apex brands, is highly regarded as a World leading technical innovator but is also respected for its heritage and reputation.

So how do we create clarity of service and a simple product offering? How do we identify a product and link it to the relevant sector? And most importantly, how do we convey this to the target audience?

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002 //

Generating Purchase Intent

by Joe Birkedale

No matter what you make or sell the sales cycle looks like this:

Awareness > Consideration > Preference > Purchase Intent

If you've not got awareness then you're not going to be considered. If you're not in the hunt then how can anyone prefer your offering over another? Once you've become a preferred choice then you stand a good chance of making a sale.

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003 //

We all need core values

by Joe Birkedale

It's rare for a company to be unified and have all departments and employees pulling together and in the same direction and for the same reasons.

For those that do there is one common theme - a clearly defined set of core-values that underpin what they are, how they act and how they behave. They are internal values, values that are practiced, preached and believed in.

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