Triad is now Recommended by the RAR
by Joe Birkedale
Triad is now officially (and proudly) recognised by the RAR. Learn what this means and how it affects you, the work we do and the relationships we create.
Redefining AP Racing
by Joe Birkedale
AP Racing, like many apex brands, is highly regarded as a World leading technical innovator but is also respected for its heritage and reputation.
So how do we create clarity of service and a simple product offering? How do we identify a product and link it to the relevant sector? And most importantly, how do we convey this to the target audience?
Generating Purchase Intent
by Joe Birkedale
No matter what you make or sell the sales cycle looks like this:
Awareness > Consideration > Preference > Purchase Intent
If you've not got awareness then you're not going to be considered. If you're not in the hunt then how can anyone prefer your offering over another? Once you've become a preferred choice then you stand a good chance of making a sale.
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